# identity.md

## Organization Overview
- **Company Name:** Copper Penny
- **Mission:** To provide designer apparel and footwear, enabling customers to "DRESS CUTE, FEEL CUTE" and create "LITTLE MOMENTS, LOVELY OUTFITS."
- **Company Structure and Legal Entity:** Family owned and operated boutique.
- **Founded Date and Location:** Founded in Charleston, SC; Date forthcoming.
- **Size and Scale:** A boutique with multiple stores located throughout the Southern United States.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fosters a positive, fashion-forward environment, focused on helping customers feel good through their apparel choices.
- **Team/About/Leadership/People links:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retail boutique offering designer apparel and footwear, with both physical store locations and an online e-commerce presence.
- **Location(s) and Geographic Presence:** Headquartered in Charleston, SC, with stores located throughout the Southern United States.
- **Key Partnerships and Affiliations:** Details forthcoming.